To snap or not to snap

That is the question right?! In the past week, I have had so many people ask me if they should be using Snapchat for their business. And there isn’t a one-size-fits-all answer. What exactly is Snapchat and why are all the cool kids using it?

Isn’t it just to send nudes?

Ummm no. I don’t know about the shady characters you are hanging out with, but Snapchat’s primary function isn’t for snapping sausage. Snapchat allows you to send pictures that disappear after 10 seconds. It’s the small, fun app that’s built it’s developers into a $10 billion company. I have always been a Snapchat connoisseur (read: early adopter) and from the second I saw it I fell in love. The possibilities are only limited by your imagination. Over the past few years, I have seen Snapchat grow from rainbow vomit, to features like discover and stories that have seen many major brands connect in different ways with their audiences.

Over 110 million people use Snapchat every single day. To put that into perspective, Twitter has only 310 million users in a month. If that stat alone doesn’t make you take the little ghost seriously, I don’t know what will!

So who’s snappin’?

So who are these 110 million users? You may have noticed if you’re an active marketer that in the past 5 years, all the cool, young kids were leaving Facebook in droves for the cooler, newer thing Instagram. Then, as the older peeps found Facebook and then Instagram, they were looking for the next fun thing to connect with their friends. Enter stage right Snapchat. The most active age demographic of Snapchat is 18-25 year-olds with a slight lean towards the young ladies. How engaged are they? They’re snapping 400 million snaps a day.

Should I get on the bandwagon?

This is the million dollar question. Who exactly are you trying to market to. If it’s to young people, then the answer is yes!

What content should I be snapping? I’ll blog about that next time!